PROBLEM
Chewy.com wants to use Asbury Park, NJ. To foster stronger brand recognition and loyalty among the
dog-loving locals and summer visitors who may be traveling with their furry babies. Owning the area and the summer months for fun-loving and safe messaging. They want to bring more traffic to their services as well as provide a good time.
SOLUTION
The solution is to host an event at the Asbury Park boardwalk that will take place all day on July 3rd. There will be fun activations such as pup ice cream trucks, pup-inspired cocktails, pup inflatable courses, photo booths, and Chewy.com product demos. Providing a memorable moment is the importance of this event, to gain connections with Chewy to bring more traction and loyalty to their services.
DELIVERABLES
Brand Identity
Experiential
AI
TARGET AUDIENCE
Dog Lovers
Beach Lovers
All Ages
COLOR STUDY
TYPOGRAPHY
SOCIAL POSTS
BOARDWALK ART
Asbury Park is known for their infamous paintings all around the city, especially the boardwalk. This art piece will be near the boardwalk so that the public can know about the event.
START OF EVENT
WOW MOMENT
Once you are on the boardwalk you will have a friendly sight of dogs made out of sand. These were sculpted by hand and are very detailed.
INFORMATIVE BEACH POSTS
Multiple different beach posts let you know which events are going on and where they are taking place. For this post, the Pup Splash Course is occurring near 1st Ave.
PUP SPLASH COURSE
This event consists of an obstacle course with Pup inflatables alongside the beach.
SCOOPS & WOOFS
Scoops & Woofs is an ice cream and food cart that is provided for both you and your friendly companions. These carts are alongside the boardwalk with all-day access.
BARK & BITE SHOP
This tent is provided to allow access to Chewy.com products. This is where they can come to try out, purchase, and take pictures with all the dogs!
OFF SITE
PUP-AHOLIC HOUR
This offsite event is occurring near the boardwalk at its famously known Wonder Bar. This event will take place all day as well. You will have access to limited edition Pup-inspired flavored cocktails.
TAKE AWAYS
