DESCRIPTION
Born To Be Apparel is a lifestyle, minimalistic urban take on streetwear clothing. This is a brand that wants to focus on growing a name for themselves as well as helping the youth, or anyone that may be doubting themselves in life. We strive to bring quality and designs that can bring communities together.
DESIGN STRATEGY
The design strategy is to focus on making a brand that is different from other streetwear brands in business right now. This is done not solely focusing on the quality, time, and effort put into the designs and materials but also the cut of clothing. The popular choice of many people is going for clothing that resonates with them as well as clothing that is trendy and fits them correctly. The reason Born To Be Apparel was chosen as the name is that we want to encourage the youth that everyone is born to be something in life. No matter what career path that may be. Everyone is born to be great, loved, have fun, and more.
DELIVERABLES
Brand Identity
Clothing
Stationary
Motion Graphics
TARGET AUDIENCE
Streetwear Lovers
Fashion Models
Lifestyle
Gen Z
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DELIVERABLES
Brand Identity
Packaging
Motion Graphics
AR Experience
TARGET AUDIENCE
Pasta Lovers
Everyone
Family
Chefs
COLOR STUDY
TYPOGRAPHY
NEW IDENTITY
BUSINESS CARDS
These business cards will be given out to the public to attract new clients. Born To Be Apparel will be online, in-store, and on Instagram.
CLOTHING TAG
All merchandise will come with a clothing tag depicting the size and prize of the item purchased.
APPAREL
PACKAGING & SOCIAL
STORE FRONT
