PROBLEM
How can we provide hygienic resources to the homeless?
DELIVERABLES
Brand Identity
Motion Graphics
Layout Design
Packaging
SOLUTION
Provide easy access to hygiene resources.
Target Audience
Men and women of all ages
Homeless people who want change
Hygiene enthusiasts
Unhoused families
DESCRIPTION
The Fresh Cleanse Project is a fleet of mobile units that provide hygiene products to people experiencing homelessness. The primary goal of this organization is to educate and equip them with hygienic resources and easier access to water to help improve their overall hygiene.
COLOR STUDY
TYPOGRAPHY
UNI SANS CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$&
ARIAL ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$&
POSTERS
DESCRIPTION
These posters will strategically be placed in heavily populated homeless areas around New York. This consists of vandalized sidewalks, bus stops, and subways. These posters were also created to inspire and motivate the homeless people all around to stay clean.
APPAREL
Research states that due to financial struggles homeless people are not able to buy or support themselves with clothing. They tend to wear the same dirty clothes that they own. This is why Fresh Cleanse wants to provide the homeless with new clothes at their mobile stations.
mobile hygiene unit
This mobile unit will be located in heavily homeless-populated areas. These mobile units are designed to provide hygienic resources as well as inform both the homeless and the public about hygiene and its importance. Resources such as showers, bathrooms, sinks, and more will be provided.
Booth
This stand will be located outside of the mobile hygiene units. These stands are designed to give out hygiene kits as well as brochures to the public and the homeless. These brochures provide information about what Fresh Cleanse is as a non-profit as well as provide information of other mobile hygiene unit locations and information about hygiene.
Hygiene Kit
These kits will be given to the homeless in branded tote bags. These kits will include hygienic resources such as shampoo, conditioner, soap, deodorant, toothbrush, and much more.
